Martyn Etherington
Chief Marketing Officer
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Martyn Etherington is responsible for all aspects of Mitel’s corporate marketing strategy and programs globally.

Prior to joining Mitel, Martyn served for 10 years as Tektronix Vice President Marketing and most recently expanded responsibility for business operations and general management of the Latin America region. In this role, he provided leadership for all Tektronix marketing and business operations worldwide and was responsible for the development and execution of the companies go to market and marketing strategies that address customer requirements and meet financial goals.

With more than 25 years’ experience with multinational technology companies including IBM, Sequent Computer Systems and Digital Equipment Corporation, and a proven track record for global brand building and sales growth. Martyn is an award winning marketing executive acknowledged for his digital marketing, brand and marketing operations expertise.

Martyn is currently a board member for the Chief Marketing Officer Council and Chair’s the Business Advisory Council at Portland State University School of Business.

He was recently recognized in BtoB Magazine & Wall St Journal as one of the top 25 digital marketers for 2011 and top 25 marketers 2006 and has been awarded CMO Best Practice for Marketing Leadership from IDC.

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