The things you’re likely to hear among your social circle aren’t that different from what your customers talk about when it comes to business. Just as you might spend Friday night at your favorite bar talking about everything and anything amongst your closest group of friends, your customers are swapping stories that include their experiences with the kind of service your brand delivers—whether they realize it or not. They’re pushing carts past each other at the grocery store, sitting next to each other at the nail salon and bumping into each other at the gym. These are all perfect times to chat about what’s on their minds, and you don’t want it to be negative blows to your business.

    Let’s not pretend like we haven’t heard this kind of talk before: “Ugh, I was on the phone for almost an hour with the most annoying call center agent.” or “Why do they make it so hard to sort out a minor issue?”

    According to a 2012 Global Customer Service Barometer conducted by Echo, customers are twice as likely to share their bad customer service experiences rather than talk about good ones. So, the question here is simple: How easy is it for customers to do business with you?

    If your customers are putting your business down, the reason may have nothing to do with the staff or strategies you employ. Rather, it could have everything to do with the technology you deploy. For example, research from Forrester shows that 42 percent of service agents are unable to efficiently resolve customer issues solely due to disconnected systems, archaic user interfaces and multiple applications.

    The answer? Unified communications (UC). Empowering your service agents with unified communications solutions like Web and video chat helps them get to the root of customer issues and inquiries with lightning speed; meanwhile, presence, conferencing and mobility capabilities enable your internal team to stay dynamic and team-ready to support your customer base.

    Click here to begin exploring your UC options with Mitel.