Mobility and cloud set to drive UC market, but choosing the right solution is critical

    It’s just a month until the Connected Business Expo (formerly UC Expo) in the UK and news this week is bringing fresh insights into the state of the UC market.

    Unified Communications Insight, the UK’s website for news and analysis on the communication technology market, highlights that unified communications and collaboration is a growing field, with Transparency Market research predicting the market will double its current size by 2018.

    In a related story, UC Insight highlights an article from Canadian publication ITV World that covers a report from market research and analyst firm Frost and Sullivan. It predicts that Microsoft Lync, along with other mobility and collaboration trends, will disrupt the enterprise communication and collaboration space in 2014.

    There are words of caution from the analyst firm’s program director however, who highlights how ‘businesses should do their homework before rushing into a Lync implementation’, citing limitations around telephony and the contact centre.

    While organisations are deploying Lync for its IM functionality and presence tool, the real value to the enterprise is achieved when enterprise-class voice is fully integrated into the Unified Communications solution.

    In a growing market, where the cloud and mobility are key drivers for 2014, clear communication and seamless collaboration across multiple devices is more important than ever – and high performance, real-time voice is a critical element.

    The UC market is growing, but at the same time the requirements of the enterprise are changing, with social collaboration, mobility, bring-your-own-device and the cloud bringing added complexity. As Frost and Sullivan points out ‘doing your homework’ is now essential to ensure you bring the right solution to your enterprise.

    Find out how Mitel MiVoice for Lync can deliver mission-critical voice in your Lync environment.