Why All Your Departments Should Be Cloud-Bound
From sales to customer service to management, delivering unified communications in the cloud can help address a host of common collaboration and communications challenges. Deploying a cloud model enables you to leverage the method of your choice for optimizing communications and address other pertinent business needs such as time management, productivity and budgetary requirements. Let’s take a closer look at how some business departments can benefit from cloud communications.
Sales: Because the sales department is the foundation of any thriving business, critical everyday tasks like managing contacts, setting appointments and monitoring marketing campaigns shouldn’t be performed through physical, in-house hardware. According to Gartner, cloud-based sales performance management has the highest compound annual growth rate of any CRM category.
Customer service: Customer service is one of the four fastest-growing areas of enterprise sales applications on Software-as-a-Service. In fact, Gartner estimates that 35 percent of all CRM implementations now use SaaS—a figure slated to grow to over 50 percent by 2020—for better campaign management, increased productivity and more targeted client engagement.
Management: For a C-level executive, business manager or decision maker, the cloud is a must-have for keeping the workforce constantly connected. Advanced mobility and presence features can ensure that your remote workers—road/corridor warriors, at-home and virtual employees—are constantly getting the “in-office” experience. Even better, you can customize your cloud deployment model so that it accommodates your specific budgetary needs.