Mitel Next Berlin - Jorgen Bjorkner - Cloud - Jan 2016

By the Experts at Mitel

 

Video Transcript

So as you will hear from my accent, I'm not from Germany. I'm not from the US. I'm coming from Sweden, so I have a bit of a Viking heritage in me. And I was about to say, the Vikings, they were quite early mobile workforce. And imagine what happened if those had mobile phones in those days.
 
Maybe it would be a little bit different and maybe thanks to that Viking heritage, actually back in Nordics ten years ago most of the business users made the mobile phone being their primary device of communication. This was at the age where smart phones came to the market. Actually, already before the smart phones, but that happened.
 
There were some challenges with that, because those devices were not that well integrated into the backend systems into the traditional enterprise services. At the same time, ten years ago, other cloud services started emerging to the market, collaboration services, chat services. But it was not a seamless user experience, they didn't fit together.
 
At the same time, new distribution models and deployment models emerged, like cloud services, virtualization technologies. And this technology shift actually opened up new business opportunities. So what we were able to do, we actually had the opportunity to start from scratch. See what are the need from these users, how could we create the more seamless way of communication and collaboration for those users, which opened up new business opportunities for our customers.
 
So I'll take two examples how we actually helped our customers to grow their business and be more productive. A small business example, a garage company serving cars. Every winter in Sweden we get the snow, you have to change the tires into spike tires of your car. And these are typical example of a small business, they're not technologists.
 
They have something that someone told them to have for communication. So try to get hold of these people were quite hard. First of all, opening hours were quite limited and even during open hours, no one answered the phone. So we convinced them to move into cloud based solution.
 
First of all, that helped them to have a better availability. They could expand their opening hours because they could actually have people logging into their system from remote taking customer calls on their mobile device. It even, in addition to extending the reach, they could actually use the real time analytics from the platform, and figure out that, 6:30 in the morning, they had this spike of inbound calls that no one was answering.
 
So thanks to that statistics, they were able to actually change their opening hours and make sure that someone answered the phone earlier. And by doing that, they actually increased the number of bookings and their business expanded. Other example is a large enterprise. Typical setup for any big company, you have a central location where you have the latest and greatest technology, good tools.
 
And then you have a bunch of branch offices which is a little bit behind, and not that well connected into the main site. But by using a hybrid cloud deployment you can actually bridge this central location and offer best of bridge services out to this branch offices. So this will enable those users at these offices to actually continuously have access to the latest technology.
 
It also reduced the time to add branch offices. In the past it took months to get an office in place. And it was actually cumbersome to get new staff onboarded. But thanks to cloud, we're now going from months of deployment cycles down to hours by just turning it on.
 
So cloud services are helping the small companies to act big and be more professional, be more productive. But it also helping the big companies to get velocity and speed and be more nimble. So, these are two examples how we've been using best path to the cloud to help our customers.
 
So we are offering solutions from private cloud deployments to public cloud deployments and hybrid cloud deployments in between to meet our customer needs. And as in the Nordic example also you can take the leapfrog and go to pure mobile cloud directly. So it's this best path to the cloud that actually have helped us to grow to the business and the situation regarding the market today.
 
Where we have about 2 million users relying on Mitel cloud services in the day to day business deployed from small to large companies through traditional resellers into mobile carrier deployments. And I'm really excited to be here today to announce that this is an investment we continue to do for Europe.
 
So we recently expanded into France, into Germany with the cloud offerings. Germany is an example of a leading softwares service company. So in the same way we took and sold these changes in the Nordic markets we're doing the same here to see how can we make our cloud services fitting in to the local demand, and fit in together with other services offered on this market.
 
So I'm proud to announce that we have about 750,000 cloud users in Europe. Q4, we onboarded about 20 new cloud partners, making us being number one also in the European market. So we committed to continue the growth in this cloud space and excited to be part of this journey.
 
And cloud is really about speed and simplicity. And just like we did in the Nordics, we want to continue to remove the seams, create seamless user experiences for our end-users, and solve the business needs. So, thank you.