What is Action prompts?

By Hal Werner

A function of advanced customer analytics to interject highly personalized content-offers, notifications, invitations and alerts based on prior interactions. This combination of data analytics and marketing automation capabilities creates a smarter, more operationally-friendly call center environment that maximizes call-center engagement.

Action prompts are based on a full understanding of the customer relationship, including the customers’ most recent interactions on other channels – even if this was just seconds ago. These real-time, behind-the-scenes predictive analytics make it easy for even new agents to deliver a more seamless, well-coordinated experience.