MSA Program Benefits

What are the benefits of MSA membership to Mitel vendor partners and solution providers?

To achieve the goal of a rich ecology, MSA membership offers a structured program and a suite of tools and services for 3PPs and developers working with Mitel.

• Developer Tools. APIs, interfaces and protocols, lab systems, toolkits, and technical documentation to enable rapid development and integration of products with the full range of Mitel’s PBX and desktop products.
• Developer Support. Centralized access with incident tracking, to maximize the value of APIs and speed development.
• Access to Interoperability Test Resources and Certification. To lower the cost-of-entry, speed access to the Mitel channel, improve 3PP product quality, and encourage customer confidence in 3PP offerings.
• Technical and Market Intelligence. The most recent intelligence on Mitel’s product portfolio and the market segments we serve.
• Marketing Support. Support for marketing efforts via the Mitel Global Solutions Catalog (GSC), other Web content, and regular reseller communications that advertise available products and services to Mitel resellers and customers.
• Return On Investment. 3PPs investing more substantially in the Mitel channel will reap better rewards through MSA than those that meet minimum requirements. Commitment to the Mitel sales channel will be apparent in the information provided through the GSC, in terms of product certification levels, partnership levels, and pre-sales support tools. 3PPs that groom their solution features and pricing strategies to complement Mitel platforms will accrue returns beyond those seen by partners utilizing our channel as part of a more generalized (non Mitel-specific) marketing strategy.

The MSA program membership structure, with corresponding features, benefits, and benchmarks, represents a roadmap for Mitel 3PPs highlighting the possibilities for growth, increased channel penetration and business success with Mitel over time.