The Interop tradeshow was full of activity from vendors who offered their latest and greatest offerings to the public. From walking the floor, it seemed like many vendors want to be the one-stop shop for all communications and networking needs. Some vendors started off as networking companies and entered into the communications space while others started in communications and entered into the networking space. Some vendors have even developed their own tablet computing devices to catch the wave of the latest “next big thing.”

The problem with this strategy is that while customers may benefit from “one throat to choke,” they also suffer because resources aren’t focused on any particular solution. The recent troubles at Cisco Systems highlight how diversifying into multiple lines of business can lead the company to lose focus and suffer the consequences.

Businesses looking for a solution may want to look for vendors who focus most, if not all of their resources toward business needs in a specific category. At ShoreTel, we concentrate our resources toward Unified Communications and IP Telephony. Furthermore, we have a single platform that supports both small businesses as well as large enterprises up to 20,000 users.

Our solution was built from a blank sheet of paper 15 years ago focused on delivering an easy to use pure IP communications solution. And that solution is based on an open architecture – offering customers the flexibility to integrate leading business process applications with the ShoreTel individual business communications system, providing greater capabilities for system administrators and end users.

The results speak for themselves. ShoreTel’s ease of deployment, ease of use, ease of management, and ease of learning has made ShoreTel a leading choice for IP communications solutions around the world. We plan on continuing to focus all of our energy toward delivering the best Unified Communications and IP Telephony solution for businesses of all sizes.

Digital transformation has become a top initiative for business and IT leaders. In today’s business world, sustainable market leadership is no longer based solely on which company has the best products or even the best people. Instead, organizations that are agile and can quickly adapt to rapidly evolving market trends will become market leaders.

Geoff Murase

get great content like this weekly
Ready to talk to sales? Contact us.
(844) 319-5912 Email Us