Boston Celtics-Brooklyn Nets Compete on Court, Share ShoreTel as a Partner

    In the NBA, teams play to win, and that certainly includes the Boston Celtics and the Brooklyn Nets.

    When players from both teams squared off against each other on the court last December, it was noted that there are no holds barred in professional basketball, even though both teams relied on ShoreTel to provide their unified communications solutions.

    And no one is claiming they were being nice to each other last month when they agreed to a blockbuster trade, with the Celtics sending Kevin Garnet, Paul Pierce, Jason Terry and D.J. White to the Nets in exchange for Gerald Wallace, Kris Humphries, Keith Bogans, MarShon Brooks, Kris Joseph and three future first round draft picks.

    There’s no doubt both teams want to win and nothing would stand in the way.

    Nonetheless, the teams want ShoreTel in their corner to enable their IP-based communications systems.

    The Celtics deployed a ShoreTel on-premise unified communications system last year, replacing Avaya, with the help of ShoreTel partner Harbor Networks, citing ShoreTel’s ease of installation, administration, and reliability.

    "We got a huge rush of calls when our tickets went on sale. We got four times the volume and handled the calls without any problems,” Jay Wessel, vice president of technology for the Boston Celtics, said when the ShoreTel installation was announced last year. “That's how a phone system should be. The phone system should be transparent to our customers calling in and just do its job.”

    The Nets opted for ShoreTel Sky, ShoreTel’s cloud-based UC solution. Mireille Verna, senior director of IT for the Brooklyn Nets, last year listed cost and ease of use as the factors that made the cloud attractive, and said its disaster recovery and continuity benefits also played a large role. Before the Nets moved to Brooklyn, their business operations were held in East Rutherford, N.J., where she said they "would have been slammed by Hurricane Sandy."