The latest investments in ShoreTel’s reseller tools and resources demonstrate ShoreTel’s channel leadership.

Now available: Certification Central, a new learning management training system associated with ShoreTel University; an updated reseller dashboard, a critical partner relationship management tool; and a revitalized store for resellers, for quick and easy access to print-on-demand ShoreTel collateral and other demand creation tools.

Mirroring the brilliant simplicity of its Champion Partner Program, ShoreTel strives to provide resellers with easy-to-use tools that support a successful business relationship, while delivering some of the best product and service margins in the industry.

“CNP now regularly customizes the ShoreTel literature with our company logo. It has made our process so much more simple and efficient and really helps us to distinguish CNP as a top ShoreTel Partner. ShoreTel is one of few companies offering such comprehensive tools in one, easy-to-access location; I don’t know of any other company that offers as many resources for its partners under one roof.”
- Brigitte Carr, CNP Technologies, LLC.

ShoreTel University Certification Central

ShoreTel’s new Learning Management System, now known as Certification Central, has been revamped to provide easy-to-manage tracking of courses, certificates and calendars to provide a higher level of service to the reseller. These changes have made managing certification requirements for ShoreTel’s brilliantly simple Champion Partner Program even easier.

ShoreTel’s ongoing dedication to training enables resellers and customers to learn via the method that best fits an organization’s individual needs – whether that’s classroom, Web or self-paced training. Every certification class is available in person and online – giving both resellers and customers access to training-on-demand or in-person. Additionally, training “labs” can be accessed remotely, so participants can experience real-life scenarios without needing their own equipment.

Champion Partner Dashboard for Resellers

The enhanced reseller dashboard continues the company’s tradition of making it easy for resellers to do business with ShoreTel and provides comprehensive benefits not found with most other vendors. The dashboard is a one-stop-shop for reseller partners to instantly take a pulse on their business. Summarizing a reseller’s current status and key partner metrics, the all-in-one dashboard reflects the requirements achieved for the present Champion Partner tier and highlights any gaps. The dashboard also provides daily updates for resellers to view and analyze their total ShoreTel business, customer satisfaction, TAC utilization, certified resources and details of their customer support contracts.

Reseller Store Updates

Accessible from the website dedicated to resellers and their customized dashboard, resellers can easily co-brand collateral – such as brochures, reference guides, solution briefs and product specification sheets – in just a few simple steps. Customization is completely free to resellers and can be locally printed and delivered by ShoreTel’s vendor, for ultimate ease and convenience. It’s a one-stop-shop to building a successful demand creation activity -- whether lunch-and-learn, trade show or customer appreciation event.

Updates made to the Champion Partner Program are specifically for the benefit of the reseller community. ShoreTel relies on an outstanding network of channel reseller partners to deliver end-to-end solutions that produce a competitive advantage for customers. To learn more about becoming a ShoreTel certified reseller, visit

 “Remarkably, ShoreTel’s partner reseller programs, tools and resources rival those of our billion-dollar competitors – while delivering even higher levels of partner satisfaction and margin performance. ShoreTel’s 5-Star Partner Reseller Program, as recognized by Everything Channel, is a 100-percent channel-driven model, reinforcing ShoreTel’s commitment to brilliant simplicity in making it easier for resellers to do business with us. This means resellers can be confident they will earn more in a ShoreTel partnership.”

 - Tom Hamilton, senior director of worldwide channels at ShoreTel.


Digital transformation has become a top initiative for business and IT leaders. In today’s business world, sustainable market leadership is no longer based solely on which company has the best products or even the best people. Instead, organizations that are agile and can quickly adapt to rapidly evolving market trends will become market leaders.

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