Market research firm Synergy Research recently reported Q1’11 market share numbers for the PBX market. ShoreTel showed significant market share gains across the board and continues to be the third largest vendor in the U.S for Enterprise IP Telephony.

Why is No. 3 important? A recommended best practice for businesses considering the purchase of a unified communications solution is to evaluate three different vendors. The top two are typically Avaya and Cisco – due to brand name recognition. This leaves one seat open at the table and we hope to occupy that seat and get a fair shot at winning the business. We find that once we have a seat at the table, our ShoreTel solution is chosen over 50 percent of the time.

Businesses serious about evaluating a UC system find that once they get past the brand names, they discover that ShoreTel is the easiest to deploy, easiest to administer, easiest to upgrade, and easiest to learn. This all leads to the lowest total cost of ownership in the industry…guaranteed!

In addition, ShoreTel’s unique distributed architecture and highly reliable switches ensure higher availability than other solutions. As we expand internationally, we expect to gain even more share as businesses worldwide recognize the universal language of brilliant simplicity that a ShoreTel system brings to their unified communications deployments.

Digital transformation has become a top initiative for business and IT leaders. In today’s business world, sustainable market leadership is no longer based solely on which company has the best products or even the best people. Instead, organizations that are agile and can quickly adapt to rapidly evolving market trends will become market leaders.

Geoff Murase

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