What’s on your phone? Today’s personal devices have an app for everything, from tracking fitness to recording meals to improving mindfulness. In 2018, Accenture reported that 75 percent of consumers believe technology is important to managing their health. And almost half – 48 percent – use health-related mobile or tablet apps, a dramatic rise from 2014’s 16 percent.

In the same period, the use of wearables like the Apple Watch and Fitbit has jumped from 9 percent to one-third of consumers. Accenture also found that patients are more willing to share their health data with physicians (90 percent) and nurses or other healthcare professionals (88 percent).

So consumers are ready. But are healthcare organizations?

Why go virtual?

While many industries have embraced mobile and virtual communications technologies, healthcare has lagged. That may not come as a surprise, considering it’s an area in which people equate in-person communications as higher in quality than virtual options. But it also means healthcare remains an extremely labor-intensive and expensive business to be in.

That may be changing, though, as economics and demographics push the technological needle.

The Baby Boomers are aging. The U.S. population aged 65 and over is projected to grow by 46 percent by 2025.

Clinician shortages are worldwide. A shortage of more than 100,000 physicians is projected for the U.S. by 2030 as clinicians retire, the population grows and patients age.

Labor costs. Of the $2.6 trillion the U.S. spent on healthcare in 2010, more than half was for wages, yet using virtual communications for annual ambulatory patient encounters could save more than $7 billion worth of primary care physician (PCP) time each year.

Pay for performance. Accountable care organizations must meet specific quality benchmarks if they’re to be reimbursed. When virtual solutions provide better, more timely service, patient outcomes improve.

Combined, this all makes the case to provide more patient care through mobile technologies. Add the willingness of today’s health consumer to receive more services virtually – at least half of Accenture’s survey respondents expressed interest in just that – and you begin to see the beginnings of a solution to those challenges.

What does virtual health look like?

How can mobile and virtual communications save money and deliver better quality healthcare? Here are some examples:   

Live and asynchronous clinical interactions. At Kaiser Permanente, 52 percent of more than 100 million annual patient encounters are now “virtual visits” involving secure email and video engagement.

Self-management of chronic conditions, like diabetes and hypertension. A patient could have one in-person examination each year, then use mobile apps to manage their condition. Their data would be communicated to healthcare providers for monitoring and questions.

Preventative health. Since many consumers already use apps to manage their health, it’s time to bring providers into the loop. For example, doctors’ offices can send secure reminders to schedule health screenings such as mammograms or blood work, take medications as prescribed, make follow-up appointments or provide information about managing specific conditions. Or, patients could use a mobile app to take photos of a mole over time for their doctor to analyze for unusual growth.

Clinician collaboration. New cloud communications technologies enable doctors to connect other more quickly, no matter device they use.


Mobility is transforming customer interactions and expectations. Learn more with our infographic about the power of the mobile consumer. >


 

Creating a path to virtual healthcare

This may all sound futuristic, but such tools are already in place today. If you’re looking to create a path to virtual healthcare, keep these criteria in mind.

Options. Choose a system that offers voice, mobile, chat and presence, as well as conferencing and collaboration tools.

Cloud-based unified communications enables interactions that are compatible with any operating system or browser, desktop and mobile device.

Step-by-step migration. Save money by choosing a scalable and flexible solution that doesn’t require a significant infrastructure upgrade. An open API framework allows you to pay for only the features you want.

Compatible with outside solutions. A flexible system’s APIs will allow you to integrate key third-party software features.

Collaboration. Whether it’s physician-to-physician or patient-to-physician interactions, your system needs to let participants share screens and files, work across different devices and collaborate securely – from anywhere.

There’s no question healthcare systems are in constant change, impacted by government regulations, demographics, economics and technology. “The gold standard is no longer that in-person encounter,” observed Frances Dare, a managing director in Accenture’s health strategy practice. “It’s becoming, ‘let’s meet the patient where the patient is and let’s do this in a way that makes the most sense for both the patient and the provider.’”


Learn more about how to create a seamless digital experience for today's mobile customer. View our digital customer experience white paper here. >


 

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Digital transformation has become a top initiative for business and IT leaders. In today’s business world, sustainable market leadership is no longer based solely on which company has the best products or even the best people. Instead, organizations that are agile and can quickly adapt to rapidly evolving market trends will become market leaders.

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Charles Tipay

Charles Tipay

Solutions Marketing Manager

Charles is a seasoned, Certified Pragmatic Marketer whose passion is marketing and selling to healthcare markets and supporting technologies. With over 10 years of progressive healthcare operations and telecom marketing, Charles is one part executive, one part entrepreneur, two parts geek and three parts dedicated dad.


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