While the city of Chicago was sweltering under the mid-July sun and humidity last week, the ShoreTel Champion Partner Conference was occurring in the relatively well air-conditioned historic Hilton Chicago hotel. Not only did this year’s conference set record attendance levels overall, but the Innovation Center also set record numbers and was once again the focal point for the Welcome Reception.

The Innovation Center is ShoreTel’s prime location for providing our Innovation Network members an opportunity to connect with ShoreTel’s worldwide reseller and distributor network, as well as ShoreTel’s key personnel.

The value to both members and ShoreTel’s channel is extremely high. For members this is seen in the number of repeat sponsors we’ve had from previous years – 75 percent. Additionally, the comments that both members and our channel have speak for themselves:

“…the show was great for us and exceeded my expectations in terms of leads and interest level. I want to commend you on a show well organized and let you know that we will definitely be there next year.”

“…great venue for us to meet many existing and new partners.”

“We had many of the ShoreTel partners stop by with great interest. We were so busy at our booth it was difficult to capture everyone’s information.”

"Return worth 10-fold our investment."

"Exceeded last year’s leads the first night!"

And, this quote from one of our reseller partners sums up the value they saw in the Innovation Center:

“…overall the conference was excellent, especially enjoyed the Innovation Center and meeting the third-party companies…”

Thanks to all of the ShoreTel staff for putting on another outstanding event. Most of all, thanks to all of our sponsors!

In a few short months we’ll be in full planning mode for 2012. See you there (once again)!

Digital transformation has become a top initiative for business and IT leaders. In today’s business world, sustainable market leadership is no longer based solely on which company has the best products or even the best people. Instead, organizations that are agile and can quickly adapt to rapidly evolving market trends will become market leaders.

Steve Weinstock

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