Implementation of CRM software keeps clients happy
Customer relationship management (CRM) software is becoming popular as companies seek to keep clients happy.
According to Daily Finance, many executives and sales professionals want CRM systems that are speedy and reliable. Professionals want to be able to access customer information immediately, especially when they're on the phone with a client.
"Sales professionals need to move quickly to access customer information, leverage existing relationships and update CRM applications," said Jeffrey Siegel, vice president of Strategy and New Business Development at a large CRM provider.
A new CRM system allows sales professional to get updated information immediately when customers call, even on their mobile devices, reported the news source. Customer information flashes on the mobile screen after connecting the phone number with the data.
But adoption of new CRM systems is just as important as implementation. According to Jason Whitehead on CustomerThink, it is frustrating when companies invest in a CRM system, only to see that their employees aren't using it.
Whitehead suggested that companies hold weekly meetings about the system to hold employees accountable for use. At his own company, the weekly meetings brought success within a year. The CRM software was recognized as a best practice, according to Whitehead.
Companies should implement CRM software so that sales professionals and other executives can raise customer satisfaction.