The defending World Series Champions, the San Francisco Giants, take home field tonight for the first time in the 2011 Major League Baseball season.

The Giants also topped the charts in 2009. Unfortunately, it wasn’t in the standings, batting average or homeruns – it was in telecom costs. Chief information officer, Bill Schlough, received a memo from his boss calling attention to this pricey factoid. (We imagine this memo was not as happily received as the congratulatory memos to come the very next season.)

The Giants did their due diligence – they looked at all the major IP players (including Cisco and Avaya) and ultimately chose a ShoreTel UC system with more than 450 phones throughout the ballpark and off-site facilities.

The brilliant simplicity of ShoreTel’s solution is the reason we are able to offer a Lowest Total Cost of Ownership Guarantee in the Unified Communications industry. We pass these savings and benefits on to customers (like the Giants) without compromising performance – like a fast ball the competition just can’t connect with.

The San Francisco Giants selected ShoreTel as its unified communications solution throughout the ballpark and off-site facilities. The following year they were already seeing financial benefits, not to mention additional ticket revenue, which the new system helped enhance. Last year they took it all – marching the streets as World Champions. (Perhaps some of that cost was defrayed by the $300,000 dollars per year savings on phone line and management costs?)

Fear the Beard – not the phone. Go Giants!

Digital transformation has become a top initiative for business and IT leaders. In today’s business world, sustainable market leadership is no longer based solely on which company has the best products or even the best people. Instead, organizations that are agile and can quickly adapt to rapidly evolving market trends will become market leaders.

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