New York (August 16, 2011) — M5 Networks (www.shoretelsky.com), the market leader in business phone systems, today unveiled its new channel initiatives designed to enable partners to expand services and increase recurring revenue streams by making it easier to sell M5’s hosted business VoIP phone system.  The new program, instituted by industry veteran and recently appointed M5 Networks Chief Revenue Officer Keith Nealon, will further serve to educate M5’s channel partners about M5’s offerings and incentivize them to recommend M5 to their customers.

    As a part of this program, M5 will provide:

    • A new partner portal on the M5 website

    • Training and solution selling guides

    • A focus on the master agents

    • A revised commission structure to incent growth among channel partners

    “We’re extremely pleased to see Keith Nealon renew and enhance M5’s focus on their partners,” said John Cunningham, CEO of BCM. “M5’s reinvigorated efforts to support the channel with more resources and compelling commission plans opens a whole new market of customers for us. M5’s innovative product offering and future roadmap is going to help our customers see real business benefits from M5’s suite of unified communication tools.”

    M5 has been making news in the technology industry and the channel community has noticed.  They’ve acquired both Geckotech and Callfinity in the last year and have used those acquisitions to increase market share and product depth.  M5 now has over 1800 customers nationwide, most of which are using their proprietary Call Conductor platform.  In addition, M5 released a beta version of a new contact center solution and hosted call recording is now available to clients.  M5 has also planned big announcements around two new tools that will allow clients to provide a new level of customer service.

    Cunningham is especially excited about M5’s Connect product which allows integration to a company’s CRM system. “M5 Connect for CRM allows users to tie the phone system to the applications that run their business. The benefits are immeasurable.  M5 Connect turns the phone into a strategic business tool. Our customers feel like they are getting great return on their business phone system investment.”

    “It’s great to see how M5 recognizes our efforts,” said Tom Azelby, Managing Partner of Bandwave Systems. “When we target enterprise organizations for unified communications, our agent partners and our clients expect us to bring both the right technology and people to the table. We bring M5.”

    “Now part of the M5 team, I’m pleased to be able to introduce these important incentives and tools for our channel partners nationwide” said Keith Nealon, CRO of M5 Networks. “Working together with our valued partners, we will be able to provide a better package of services for their customers.”

    For more information on M5 and their new channel initiatives, visit http://www.shoretelsky.com.

    About M5 Networks

    M5 Networks, the market leader in business phone systems, is redefining what a business phone system can do by offering a wide range of solutions for all types of businesses and needs.  From managing a sales force to a call center, M5 Networks’ client-focused, cloud-based solutions allow businesses to work the way they want to, while connecting them to their customers and integrating their business-critical applications.  Headquartered in New York City, industry-award winning M5 Networks pioneered hosted VoIP in 2000 and today provides more than 1,800 companies with enterprise-class phone systems.  For more information, please visit www.shoretelsky.com.



    Matthew Caldecutt / Courtney Greenberg

    DKC Public Relations, Marketing & Government Affairs


    matthew_caldecutt@dkcnews.com / courtney_greenberg@dkcnews.com

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