New York, New York (August 3, 2011) –M5 Networks, the market leader in managed, business phone systems and LinkPoint360, leading provider of enterprise email integration software applications to the CRM industry today announced a product integration that will provide telephony integration for M5 customers from the LinkPoint360 Outlook Add-in.

    LinkPoint360 bridges the formidable gap between Microsoft Outlook, the world’s most popular email management interface, and Salesforce.com, Microsoft CRM and SalesLogix, the system of record for many enterprises.  Users can instantly view contact information from their CRM within Outlook for each recipient of an email.  They can click-to-record the email right into a contact, lead, opportunity or case and new support cases can be created directly from the email.  The addition of click-to-dial functionality for M5’s business phone system makes it easy for users to respond via telephone to a customer query and create a record of the call without ever leaving Outlook. Linkpoint360 will also post a completed call activity directly into CRM.

    “If you are an executive who’s invested in Salesforce.com, chances are you’ve done so because the idea of having all of the information about a customer or prospect easily accessible in one place is absolutely compelling.  The value proposition is a no-brainer.  But here’s the catch.  The two most common ways your sales people and customer service agents interact with prospects and customers are likely the telephone and email.  How natural or compulsory is it to get those interactions documented into Salesforce.com?  In most cases, not at all,” said Brent Barbara, Vice President of Client Solutions and Alliances for M5 Networks.   “These conversations happen very often without any record.  It’s not because your representatives are lazy or don’t care, it is because transferring emails out of Outlook into CRM or manually creating an activity every time the phone is dialed, is time consuming, easily forgotten and error prone. This is exactly the problem that M5 and Linkpoint360 have solved.  The 360 view into your business activities needs no longer be a myth.”

    The ease of use of the combined solution helps ensure that Salesforce.com, Microsoft CRM and SalesLogix becomes the repository for all interactions, increasing both its productivity and analytic value.  Glenn Lehner, Director of Business Development of LinkPoint360 noted, “It can take longer to log email and call activities in your CRM than it does to do the real work.  Productivity and good record keeping become at odds.  This approach eliminates the friction and simplifies the process in a way that benefits both agents and managers.”

    “LinkPoint was able to work with the M5 Networks business phone system, Salesforce and Outlook,” said John Sullivan, VP of Investment Research for Healthios, a healthcare-focused investment bank. “Three different solutions were able to work together.  Having one interface for many different activities tremendously added to the ease-of-use.”

    The product is available immediately.  More information can be found at www.linkpoint360.com.

    About M5 Networks
    M5 Networks, the market leader in business phone systems with CRM integration, is redefining what a business phone system can do by offering a wide range of solutions for all types of businesses and needs.  From managing a sales force to a call center, M5 Networks’ client-focused, cloud-based solutions allow businesses to work the way they want to, while connecting them to their customers and integrating their business-critical applications.  Headquartered in New York City, industry-award winning M5 Networks pioneered hosted VoIP in 2000 and today provides more than 1,800 companies with enterprise-class phone systems.  For more information, please visit .


    Matthew Caldecutt / Courtney Greenberg
    DKC Public Relations, Marketing & Government Affairs
    matthew_caldecutt@dkcnews.com / courtney_greenberg@dkcnews.com

    About LinkPoint360

    LinkPoint360 is a global leader in Email integration for Enterprise CRM solutions. As a recognized expert in Email Integration for CRM, LinkPoint360 is committed in providing solutions that help customers meet their business requirements and to increase user productivity and CRM adoption. It’s products LinkPoint Connect allows integration with Microsoft Outlook, Lotus Notes and Novell GroupWise with Enterprise CRM solutions such as Salesforce.com, Microsoft CRM, SalesLogix, SageCRM, Pivotal CRM and ACT!.

    For more information about us, visit http://www.linkpoint360.com

    # # #