Last night, surrounded by a sea of tuxedos and ball gowns, I had the opportunity dance the night away with my handsome blond date. CLAW (Critter Lovers at Work), an all-volunteer support group of the San Francisco SPCA, hosted the 16th Annual Bark & Whine Ball, San Francisco’s premiere event for dogs and their human companions.

A ShoreTel customer since 2009, the San Francisco Society for the Prevention of Cruelty to Animals (SPCA) is a community-supported organization dedicated to saving, protecting and caring for cats and dogs to improve the quality of life for animals and their companions. Effective communications is the lifeblood of this nonprofit, which relies exclusively on donations to provide its many services.

Before the transition to a ShoreTel system, the SF SPCA was losing upward of 38 percent of calls, and staff was concerned this might negatively affect adoptions or lead to a life-or-death situation in the event of a medical emergency.

As part of a new hospital facility, the organization decided to deploy a cost-effective IP-based communication system that would integrate communications across all three of its buildings and include a call center to better serve the community.

This is my date Cooper. He’s 9.

And he had four homes before finding his forever people – two of which included being dropped off at a shelter. There were many communication and contact circles that needed to be completed before I could bring my new friend home – using important behind-the-scenes technologies most adoptive families don’t necessarily think about when meeting new friends.

With a growing program (easily supported by their scalable system), the SF SPCA has seen savings of about $100,000 each year – allowing the organization to better serve their furry charges.

Digital transformation has become a top initiative for business and IT leaders. In today’s business world, sustainable market leadership is no longer based solely on which company has the best products or even the best people. Instead, organizations that are agile and can quickly adapt to rapidly evolving market trends will become market leaders.

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