Pej’s Rule of Three: Three Reasons the iPhone 5 will Lead in the Enterprise

    The iPhone 5 started reaching users’ hands last week.

    Featuring solid component updates including a faster processor and LTE support, the iPhone 5 will continue to lead with consumers and in the enterprise. While an NFC chip isn’t included, Apple did manage to make the iPhone 5 thinner and increased the screen size to 4 inches (although still smaller than a Samsung Galaxy).


    These updates were enough for Apple to sell 2 million pre-orders, which clearly illustrates how the device has the potential to win-over enterprise users and lead the current BYOD trend.


    In my last post, we looked at smartphones replacing the deskphone. With this new iPhone iteration, I’d like to examine how the iPhone 5’s newest features will continue to set benchmarks in the enterprise.


    First, the addition of LTE not only puts the iPhone 5 on par with its competitors, it truly brings this faster network connectivity to the masses. The network enhancement will ensure apps work flawlessly bringing faster streaming and video services to end-users.



    For veteran road warriors however, the excitement here is about LTE and how it will enable the iPhone to be used in regions around the globe. (Note: LTE frequency bands differ around the world.) While this is good news, it can also mean higher roaming expenses. For enterprise users that have Unified Communications, like ShoreTel Mobility integrated through an app, users can benefit by simply tapping the Voice over wi-fi capability to save on roaming charges and using LTE connectivity as a reliable backup.


    Voice Quality
    The iPhone has changed the industry and how we view mobile devices. These mini-computers bring more compute power today than the vast number of floors used to support early mainframe systems. With such prowess in the palm of our hand, the iPhone’s shortcoming (not counting the revised map app) was that it wasn’t always the best phone.



    Early reviews of the iPhone noted call quality was not great compared to other devices. For seasoned business professionals, voice quality is key and something users sacrificed with the iPhone. The latest iPhone 5 appears to have finally improved on this area by adding three microphones to achieve a beamforming technique that provides clearer sound. While the best voice quality can still be found with LAN based IP phone connections, this should please enterprise users.


    Battery Life
    This is ultimately the key criterion for mobile devices and something that I noted on my last post. Each new generation of the iPhone has boosted battery life. The iPhone 5 continues this tradition and promises eight hours of talk time and up to eight hours of Internet use on LTE or up to 10 hours on wi-fi. Early reviews have noted the iPhone 5 will cope well with daily use.



    In a day of heavy usage with LTE, GPS and wi-fi all enabled, Engadget reported 14 hours and 18 minutes of use before the phone died out. For you early enterprise adopters, I’m looking forward to see how the iPhone 5 fares with battery life. In the past few days of using my iPhone 5, I am already noticing a marked improvement in battery life during my day-to-day use over the wi-fi and LTE networks.


    In my opinion, more important for the enterprise are the changes which, from a management perspective, give businesses the ability to do things like force-loading a corporate-approved wallpaper onto the device and locking down how it connects to the Web.


    And my personal favorite is the in the level of control iOS 6 gives to organizations to lock down devices, like Guided Access, which allows an iOS device to be locked into a single application; and Supervised Mode, which now gives administrators the ability to make detailed changes to iOS device security and usage profiles "over the air" as well as at setup time. What this means: enterprise-branded, locked-down devices; this will remove some of the objections that security-conscious CIOs had with previous iPhones 


    Regardless of the mobile device that users choose, it is exciting to see how Apple and Android-based phones have evolved. With our upcoming Mobility 5 launch, ShoreTel will continue to enable businesses of all sizes to support and integrate the leading– and loved –smartphones securely, simply and cost-effectively, with existing enterprise communication and applications.




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