This week I had the pleasure of helping to host ShoreTel’s Investor Day 2012 at the home of one of our happy customers – our very own San Francisco Giants.

Our investors were very interested to further understand how the M5 solution fits within ShoreTel’s overall brilliantly simple philosophy and I think we did a great job showing them our vision. This was validated by several industry analysts who believed we were showing good strategic direction with this path (despite the gloomy weather that would certainly have spurred a rain delay at any other ballgame).

@arnoldjon “@DaveMichels: Raining all over @ShoreTel 's M5 Parade.” True, but the storyline here is pretty sunny! #ucoms @M5Net #shoretel

Key members of the ShoreTel executive leadership team presented a half-day of presentations to our investors and analysts, for the first time since the announcement of our intent to acquire the UC cloud solution, M5 Networks.

Our senior team did an outstanding job of articulating what makes SHOR special and ultimately how we will capitalize on that to deliver shareholder returns. And to keep in line with our location – each ShoreTel star took the stage to their own appropriate entrance music (which brought me back to the days of watching Rob Nenn come in to “Smoke on the Water” as he closed out the Giants ninth inning).

  • Peter Blackmore, President and CEO, kicked off the event to “Beautiful Day” by U2, with an overview of our strategy, as well as discussing the market and competitive landscape.
  • Kevin Gavin, ShoreTel’s Chief Marketing Officer took the stage in ShoreTel and SF Giants orange tie to Lady Gaga’s “Telephone,” to share the ShoreTel product vision.
  • Dan Hoffman, CEO of M5 Networks (based in New York), was introduced by Jay Z’s “Empire State of Mind” and then shared details around M5’s hosted solution, which will become the ShoreTel Cloud Division after the acquisition closes.
  • Pej Roshan, vice president of Mobility, entered to Van Halen’s “Right Now” to demo the ability to work where you want, when you want, with ShoreTel Mobility.
  • To discuss how both ShoreTel and M5 measure the success of our dedication to customer service, ShoreTel vice president of global services, Don Joos was “Taking Care of Business.”
  • Our afternoon concluded with the man of the hour our investors wanted to hear from: CFO, Mike Healy – and the O’jays “For the Love of Money.”

I was thrilled to hear customers speaking so positively about ShoreTel and really bring the key points of our story to life during a panel discussion moderated by Bill Schlough, CIO of the San Francisco Giants (obviously introduced by a rousing rendition of Take Me Out to the Ballgame).

Overall, I felt good about the vibe encompassing our event – a world champion location, outstanding presenters and engaged attendees. While events like these don’t always have an immediate impact on our stock, I am confident that we have piqued a lot of new investors interest and also given some long time holders new conviction.

An archived version of the webcast and full set of presentation slides from the event is accessible from the Investor Relations section of our website.

Digital transformation has become a top initiative for business and IT leaders. In today’s business world, sustainable market leadership is no longer based solely on which company has the best products or even the best people. Instead, organizations that are agile and can quickly adapt to rapidly evolving market trends will become market leaders.

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