TechZone360: Independent Research Firm Releases M5 Networks Vendor Profile

    M5 Networks, the market leader in cloud-based business phone systems, today announced the availability of the SiriusDecisions 'M5 Networks Vendor Profile' in their Sales Effectiveness category.

    The profile provides an overview of M5's value to sales and marketing organizations and focuses on the challenge of directly integrating data captured though phone systems with a customer relationship management (CRM) application. "One of the greatest areas of inefficiency in the sales and marketing spend is the lead hand-off process between marketing and sales," said Keith Nealon, Chief Revenue Officer for M5. "Our technology streamlines this process, and we are very pleased that the profile notes our ability via CRM to manage this SLA between marketing and sales." M5 has prepackaged integration offerings for many popular CRM systems, such as, NetSuite and Sage. The company also provides an open API for integration with other packaged applications or home grown systems.

    Read more at TechZone360.