The winner ain’t the one with the fastest car; it’s the one who refuses to lose.” Dale Earnhardt

ShoreTel continues to zoom toward the checkered flag. More and more organizations in the automobile industry are turning to ShoreTel to rev up their communications solutions.

Designed and built specifically for the IP age, the ShoreTel UC solution is to the telephony industry what the assembly line was to Henry Ford. Easy to deploy, use and administer, our brilliantly simple solution makes it an ideal choice for companies – like the 2,000 U.S. businesses in the automotive industry with more than 50 employees.

Although IP phone systems will never rival the sexiness of the luxury rides rolling off dealership lots, the ShoreTel system was designed from the ground up to streamline the work of administrators and end users alike – transforming the way people work, just like that assembly line that initially gave the masses the ability to motor around town in a Model-T.

Since the ShoreTel solution is based on an open architecture, automotive dealers can implement third-party solutions providing greater capabilities for system administrators and users – such as ShoreTel Innovation Network validated member bridgeSpeak, who built upon the ShoreTel open API to create new ways for dealers to conduct business more profitably and eliminate complexity.

But don’t just take our word for it…

“ShoreTel was the only system out of five different manufacturers that worked perfectly during the initial demo, and we even visited labs of the other manufacturers. Seven months and two installations later I can’t say enough good things about the ShoreTel system and its integration with bridgeSpeak for screen pops and OAISYS for call recording. I love how easy it is to use, the mobility when I travel to our other location and its countless features, such as chat that lets our sales team interact with finance while talking to a customer and helps keep the transaction moving. ShoreTel is helping us close more deals than ever before, and we are still discovering helpful new features.”
- Judy Serra, Controller, Headquarter Toyota, Miami, Florida
"ShoreTel gives us the scalability and growth opportunities that other systems simply do not offer. With ShoreTel we were immediately able to save thousands of dollars a month by eliminating PBX programming costs and handling adds/moves/changes on our own. We are very happy with ShoreTel especially with the cost savings, the ease of programming and the ability for our employees to work from any location. In the automotive industry there are always many changes going on including staffing, locations, and office arrangements and ShoreTel makes it easier for us to take care of these changes quickly and with minimal impact to our users.”
- Greg Bennett, IT Director, Downtown L.A. Motors
“ShoreTel has proven to be a very reliable phone system for us. The sound quality is outstanding and we no longer have to use a PBX specialist for simple moves, adds, and changes. Integrating all of our dealerships with one ShoreTel system has been seamless, and has significantly reduced our monthly communication expenses and personnel costs. Salespeople can forward their calls to their mobile phones and we are connecting with our customers more quickly and efficiently. The integration of the bridgeSpeak application allows us to maximize our database to provide screen pop ups with the calling customer's information, and helps us proactively reach out to customers based on campaign criteria and other triggers.”
- Mark DeGroot, IT Manager, Betten Chevrolet Cadillac GMC, Muskegon, Michigan




Digital transformation has become a top initiative for business and IT leaders. In today’s business world, sustainable market leadership is no longer based solely on which company has the best products or even the best people. Instead, organizations that are agile and can quickly adapt to rapidly evolving market trends will become market leaders.

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