What do you want from your phone company?

Here is an interesting blog from Seth Godin - he's always saying that to win today, businesses have to be extraordinary - the Purple Cow is the one that starts a conversation.  Therefore, your customers tell their friends and you spread like wildfire.

I generally agree with him.  But here is an interesting contention of his that I would dispute:

He suggests that there is a conflict between perfectly executing and being remarkable, over the top, and creating a tell-your-friends-about it sort of experience.

At least for our business, I disagree:

The telecom industry is so bad,
the monopolies that control it execute perfectly so rarely,
that executing perfectly is in and of itself remarkable.

What do you think?

Seth's Blog: Once in a lifetime.