Recently, I’d the privilege of presenting the ShoreTel proposition at the Response Data Communications’ (RDC) Champions in Communication & Virtualisation lunch and learn seminar in London. The event was organised by RDC in association with four of its global, enterprise technology vendors, SilverPeak, Nimble Peak, Network Instrument and last but not the least, ShoreTel.

Over the last 15 years, RDC has been working closely with vendors like ShoreTel to deliver innovative IT solutions. Part of a five month multi-channel marketing communications campaign to celebrate London 2012, the lunch seminar brought together some of the leading experts in the field of communication technology.

London, one of the most exciting places on the planet right now, is bursting with sporting enthusiasm and energy. In keeping with all things Olympian, the event venue had a ringside view of London’s hottest landmark, the Olympic Park. RDC got the ball rolling by whisking the attendees in an iconic symbol of British transport, the world famous routemaster bus.    

At the event, Olympian Roger Black delivered an inspiring keynote speech in which he christened London Olympics as “The Technology Games.” Using his own experience of being a champion, he shed light on what it’s like to succeed, giving examples of perseverance and dedication using the right tools.

The centrepiece of his speech was the way IT and communications companies are playing a vital role in making London 2012 a great success and an event to remember. We also heard from other technology vendors about latest developments and market trends in data centre class WAN optimisation, next-generation storage, network compliance & analysis tools.

My presentation highlighted key points that make ShoreTel’s proposition so attractive – simplicity, innovative system architecture and the fantastic total cost of ownership.

As a ShoreTel Solution Evangelist, I meet a lot of potential and existing customers.

The positive feedback from existing customers who are using our products as well as the relief from potential customers when they first discover the simplicity of a Shore Tel solution and that it can take away all their communication pain is always uplifting. It was heartening to get the same reaction from this audience.

The afternoon ended with a fun filled session with another great sports personality, Winter Olympic ski jumping legend Eddie “The Eagle” Edwards who was at hand to provide Wii skiing lesson and share first-hand experience of facing some hairy passes and overcoming the odds.

Digital transformation has become a top initiative for business and IT leaders. In today’s business world, sustainable market leadership is no longer based solely on which company has the best products or even the best people. Instead, organizations that are agile and can quickly adapt to rapidly evolving market trends will become market leaders.

Andy Powell

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