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Minnie's Food Pantry

Minnie's Food Pantry, founded in 2008 by Dr. Cheryl "Action" Jackson to honor her late mother, has a mission to provide healthy meals and resources to those in need by way of red-carpet treatment. With so many families depending on Minnie's, its ability to communicate is crucial. 

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Minnie's Food Pantry, founded by Dr. Cheryl "Action" Jackson in Dallas, Texas in 2008, is a non-profit organization with a mission to provide healthy meals and resources to those in need, by way of red-carpet treatment. Over the years, Minnie's has grown from its original 500-square-foot facility to occupying almost 17,000 square feet and distributing almost 8.5 million meals to families experiencing food insecurity. As Minnie's profile has grown, a communications gap also grew between employees, donors and the families that Minnie's Food Pantry serves.

“In the future, we're becoming a resource center and we're going to be successful because we have the communication element in process and in place to help us to do that. It's going to be amazing.”
- Dr. Cheryl Jackson, Founder of Minnie's Food Pantry

Goals
  • Keep employees connected to ensure efficient operations and productive collaboration
  • Make it easy for donors to contact the organization and Minnie’s employees to express donor appreciation
  • Be able to scale and train employees to support rapid growth following high-profile celebrity endorsements
  • Most importantly, stay in constant communication with the families who need Minnie’s Food Pantry’s support
Results
  • Mitel’s all-in-one hosted VoIP solution keeps employees, donors and families connected
  • Operations are able to more efficiently support growing demand and donations
  • Collaboration tools and mobile apps enable employees to deliver a better client and donor experience and increase productivity
  • Call routing and forwarding improved ability for staff to receive donor calls during fundraising and raise more donor dollars
  • Call recording helped improve the effectiveness of employee training to ensure high quality, consistent donor relations
  • Families in need receive the timely support and red-carpet treatment they deserve
  • A modern communications infrastructure will be an essential component as Minnie’s Food Pantry becomes a training and resource center for the community and will allow them to support the community as if they had a true call center

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