Take a quick look at the current state of the cloud market and you’ll see just how explosive it really is: Public cloud storage is expected to reach $12.2 billion by 2016; private cloud IT infrastructure is slated to top $22.2 billion by 2017; and public cloud IT infrastructure will grow to $21.2 billion by 2017.

Besides reflecting sizeable growth, what else do these figures have in common? They’re all double the market size as of 2012.

This exponential demand has a lot of people questioning what’s driving it, beyond the basics. Beyond wanting to achieve unprecedented communications, companies are rising to the cloud for a number of reasons. Among the more tactical motives for doing so are technology and finance priorities.

Stay ahead of the technology curve. Organizations are constantly feeling pressure to be on the innovational frontlines when it comes to the technology they’re implementing. And while technology moves quickly, by procuring it as a service your organization can more easily adapt and evolve to market changes and demand without being held back, unlike companies that still utilize legacy equipment.

Less infrastructure means lower costs. Faced with the continually rising costs of operating corporate networks and IT infrastructures, the majority of CIOs expected their 2013 IT budgets to be essentially flat for the fifth consecutive year, according to a 2012 Gartner global survey. Cloud-based communications can help alleviate the burden of your company’s ever-tightening budget by eliminating some of your more costly internal infrastructures, including servers and storage systems.

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