Videoconferencing tool MiTeam Meetings ensures proximity to participants

The (trade fair) world is changing. How can "real" events be replaced or supplemented in a contemporary way? What fast, but also sustainable solutions are available for online trade fairs, virtual conferences or digital events? 

We will present virtual event concepts that enable you to effectively exchange and network with customers, interested parties and course participants and to gain new leads - and we'll talk about what went down particularly well at the Mitel EXPO 2020 online trade fair.

"Last year, we conducted 90 percent of our events ‘face-to-face’ and only 10 percent digitally," says Ilona Masche, Marketing Director D|CH at Mitel, describing the current situation and the use of virtual events. "Now it's the other way around," and thus confirms that virtual events are (almost) unrivalled in the current situation.

Instead of postponing or cancelling events and trade fairs, companies should now rely on virtual formats.
In addition to the enormous savings potential (travel costs, catering, merchandise, rent, etc.), virtual events  provide more planning security, reach and enables organizations to  focus even more so on the interaction and conversation with their customers, partners or guests. In addition, the content is available far beyond the event itself. At the partner event Mitel EXPO 2020 in Germany, Mitel was live for  three days. Mitel experts, technology partners such as ASC, Calabrio, EPOS and HFO Telecom as well as the distributors ALSO, Komsa and Westcon switched from the home office to  purely digital exhibition rooms, where they presented news and hosted live webinars, in addition to being available for questions via live chat and video conference.

As personal as possible - thanks to the video conference solution of Mitel - MiTeam Meetings

In order to enter the video conference room of a trade fair stand via the new video conference solution MiTeam Meetings, visitors could "knock" via a link and were then let in by Mitel employees with one mouse click. At least one employee was live at any time. In quiet moments the team could simply continue working - an advantage of virtual teams.

Fast learning: In order to give visitors a literal idea of who was expecting them at the stand, avatars of those present were inserted during the trade fair.

The Mitel EXPO 2020 in Germany in figures
  • Over 600 participants
  • Over 2,700 breakout session bookings
  • 97 % of the pre-registered interested parties were logged in and live
  • 19 exhibition stands virtually displayed
  • 3 days live
  • 13 live break-out sessions
  • Integration of the Mitel video conference solution MiTeam Meetings
Advantages of the use of video conference rooms in virtual events

With a video conference room at a virtual trade fair or event, you can easily bring together organizers, moderators, partner companies and the audience, regardless of location.

"Personal contact was at the heart of Mitel Expo 2020 - and will continue to be our focus. Whether in a face-to-face or virtual event - nothing can replace personal contact," says Ilona Masche. "I think that in the future many companies will see a distribution of 50 percent virtual events to 50 percent face-to-face events. This will be a great gain for all areas and target groups".

By integrating MiTeam Meetings, conversations can be conducted face-to-face just like at an analog trade show. In the context of webinars, the personal connection is easily established by transmitting the video image of the speaker - and a natural interaction via sound, image and chat is created.

Present your brand and your company further and in a completely new way:

  • Be available live, independent of time and place
  • Absolute planning security
  • No travel times
  • No travel, room, catering costs
  • All contacts & leads in your hand
  • Customer conversations via chat or in virtual meeting rooms
  • Live webinars and live streams
  • Branding via home office roll-ups and virtual design such as 3D backgrounds, graphics, videos and logos
  • Individually arrange duration and scope
Virtual event formats for your company

Virtual events bring people together. No matter which event format you choose, whether it is a trade fair, congress, conference, press conference, sales kick-off, online training or online courses, events or virtual sales rooms - with the integration of our communication solutions, you can turn any event into a customer experience. 

Virtual events do not have to appear  disengaging and technical but can feel like a "real" event. Whether from the home office, the office or a studio with 3-D backgrounds and multimedia inserts - the employees, presenter and speaker always act interactively, live and personally with the audience. Via video streaming, your content can be played out to a wide audience in real time. 

Why you should use digital event formats NOW

The time is as favorable as ever. Sophisticated digital solutions are now almost the only way to organize a trade fair or event (which will actually take place regardless of all current social developments).

Now is the time to rely on virtual formats, because people are particularly open to them - not only because of a lack of alternatives, but also because they recognize the advantages of digital networking. 

The number of participants is high, curiosity is high and commitment after registration is breathtakingly good, as seen at the Mitel EXPO 2020, for example. You will be forgiven for small technical or organizational mistakes.. Now you can try out and consolidate your position until you are saddled with online trade fairs and digital events. In a few years, organizers will be expected to be able to present such a program perfectly. If you start now, by then you will  already be a virtual trade fair professional,  leaving behind the competition which will have  adapted   at a later stage.

Would you like to learn more about the integration of Mitel solutions into virtual trade fairs and your digital communication? We would be happy to advise you on this.


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