Blog: Cloud adoption as viewed by European Companies

It is not a question of “if” you will shift your communication to the cloud, but “when”. This is one of the main take-aways from this second edition of our survey of how European companies see the cloud. Cloud-based solutions are synonymous with innovation for a large majority of respondents and appear to be inevitable. In a world where a company’s ability to rapidly adopt change has become critical, the pay-as-you-use model answers their need for flexibility and innovation, particularly where collaboration is concerned.

Through this survey we can compare the needs and requirements expressed by corporate respondents, and better grasp the cultural variants and potential obstacles in different countries.

The responses are often similar from one country to another, but some notable exceptions reveal the disparate levels of maturity for the adoption of cloud-based solutions in Europe. While each country retains specific features, the SaaS model has upended the market approach, and the markets themselves. The IT director is no longer the sole decision maker. Other job functions are more closely involved, and in some cases are themselves originating business. Decision cycles are shorter. In this context the appreciation of the user experience takes on its full significance.

Users now expect new features, inspired by personal use, such as access to video content, creation of long-term or short-lived groups for exchange of information, and sharing for all types of documents. Practices have vastly changed, with a significant shift to mobile phones. Users are more and more inclined to use their mobiles to access major players such as Netflix and Spotify. Seeing that these services have a proven track record for personal use, why not take advantage of similar corporate services, where mobile phones are increasingly used?

Personal use is driving adoption of cloud-based services – this is called recursive usage. There are fewer and fewer real technological or societal obstacles to cloud computing. This opens up very promising opportunities for technologies like Unified Communications as a Service, especially when these solutions are the foundation for deploying information architecture, the Internet of things, etc. – all for the benefit of companies and a brand-new customer experience.

 

The results of this survey can be downloaded here.

Jean-Denis Garo

Southern Europe Marketing Director

Jean-Denis Garo has 18 years’ experience in marketing and is currently in charge of building brand awareness and supporting Mitel's commercial activity across France, Spain, Portugal and Italy. 

Always paying attention to emerging trends in IT and innovative marketing practices, Jean-Denis has written several business leadership books: Safety for the use of Decision-Makers, ICT Lexicon, Myths and Legends of ICT.  He is also President of the French Club of IT Marketing and Communication Directors (CMIT). 

 

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