Core Features of Cloud Communications

The way you communicate says a lot about your business and who you are as an individual. And yet many business communications systems are anything but personal. They’re one‐size‐fits‐all solutions that your business likely outgrew more than a decade ago.

Moving your communications to the cloud can help your business build around the way you work and not the other way around.

The benefits of cloud communications include:

  • Cost savings from reduced communications complexity and operational expenses and an overall lower cost per user compared to legacy PBX systems
  • Improved employee productivity through a rich suite of easy‐to‐deploy communications capabilities.
  • A truly mobile workforce connected with communications tools and virtual systems across multiple locations that give employees access to resources from anywhere

Many businesses across the globe are in the position of rethinking their business communications and are wondering why go to the cloud now—or how. We’ve outlined below the core basics to know as you plot your course. Let’s start with the primary reason to go cloud.

Integrating Advanced Applications with Your Communications System

Communications shouldn’t just start and stop on your desk phone. It can, and should, be integrated into multiple business processes. Moving communications to the cloud can help you reach greater levels of functionality:

  • Deliver the same phone features of a Fortune 500 company: mobile‐friendly communications, broad selection of end points, automated callbacks, announced queue times, and more—at a cost that businesses of all sizes can afford.
  • Ensure a better customer experience with intelligent call routing that sends customers to the right agent, with the right information, right away.
  • Provide deployment flexibility by only paying for the features that you need, where they’re needed, and custom bundle features as required.
  • Enable versatile communications by giving employees access their phones, unified messaging, chats, apps, and more—on any device.

By communications-enabling critical applications that support key business processes, your mobile workforce can be productive no matter where they are and what device they’re using. Here are some common places to start:

  • (e.g., Click to Dial, Inbound Calls Auto-pop Customer Records, Find Contacts via Directory Search, Capture Notes and Call Details to the Record)
  • Microsoft Office 365 (e.g., calendar-based presence notifications, Click to Dial, Auto-create Calendar Invitations, voicemail to email integration)


Choosing Communications Deployment Models

Now that we’ve looked at the key reason for moving communications to the cloud, let’s explore how. Until the last several years, there weren’t many options for deploying business communications systems. For most businesses, the traditional deployment model required a substantial investment in on‐site branch exchange (PBX) systems. This model put all the risk on the buyer because it was a long‐term strategic decision that, among other things, potentially impacted:

  • Future business growth and scalability
  • Expandability to multiple locations
  • Agility and ability to support new features and capabilities in communications‐enabled business processes (CEBPs)


During the 1990s and early 2000s, many organizations replaced their legacy PBX systems with more flexible on-site unified communications (UC) systems. This enabled them to converge their voice and data networks and leverage many standard networking components in their telephony infrastructure. At the same time, it offered advanced UC and collaboration capabilities to users.

Cloud communications, the newest option in business communications, is one of the fastest-growing market segments in technology, growing roughly 27 percent year over year.

However, there’s more than one path to cloud communications, and different sized businesses have different requirements that drive their decisions on which cloud model to adopt.

Small business (1 to 100 employees)
  • Some integration into other key applications like and basic contact center may be required
  • Ideal consumers of mobile and public cloud solutions displacing small-end customer on-site platforms
Mid‐market (100 to 2,500 employees)
  • Often have sophisticated business process integrations and contact center requirements
  • Interested in public, private, and hybrid cloud solutions preferring private networking instead of over-the‐top (OTT) solutions
Large enterprise (2,500 to 10,000 employees)
  • High interest in private cloud migration and hybrid cloud solutions to leverage existing investment
  • Integration into larger IT framework is a key consideration
Extra‐large enterprise (10,000‐plus employees)
  • Focused on solutions that can be effectively deployed to a large user community by emphasizing role‐based user types and multiple location scalability
  • Security, scalability, and third‐party integrations are key considerations
  • High interest in private and hybrid cloud migration strategies

Public Hosted Cloud Communications

Public cloud is the primary cloud communications deployment model for small and medium businesses (SMBs) and is a popular option. It can be easily procured on a per-user, per-month basis and can be combined with private network connections, although it’s often used over a basic Internet connection or runs on an “over the top” (OTT) service. Most public cloud communications services include contact center features and integrate with popular business applications.

Public cloud communications offerings can be delivered with private networking for increased security and reliability.

Private Cloud Communications

Private cloud communications deployment models are most popular with enterprises, key verticals, and government agencies. Private cloud communications take advantage of cloud benefits while achieving maximum levels of security and control for the organization.

Private cloud can be managed by a solution provider and often includes recurring cloud revenue components. Some executive decision makers may prefer the CapEx investments and perpetual licensing in private cloud models, instead of the recurring OpEx and licensing fees in public cloud models, for various financial reasons. 

With the availability of leading public cloud platforms like Google Cloud, Amazon Web Services and Microsoft Azure, some innovative companies are making their communications solutions available off these platforms. This is in a way the best of both worlds, as you get the security, compliance and reliability of the leading public cloud platforms and the feature rich functionality in your cloud-based communications solution.

Hybrid Cloud Communications

The hybrid cloud leverages existing on‐site communications investments, increases resiliency, and enables cloud management benefits and efficiencies of scale. A hybrid cloud communications strategy is often adopted by organizations as part of a transition strategy, from a traditional on‐site phone system to a more robust cloud‐based unified communications solution that provides unlimited scalability and advanced business capabilities.

A hybrid cloud communications strategy can also be adopted as an end strategy, rather than simply a transition strategy, offering organizations the advantages of both public and private clouds. For example, an organization may choose to maintain complete control of certain aspects of its communications infrastructure while leveraging the resiliency, management, and scalability benefits of the cloud. In these cases, primary communications functions may be handled on‐site in a private cloud deployment, while overflow call volume and business continuity/disaster recovery is handled in the public cloud.

Hybrid cloud communications favor large campus environments with geographically distributed locations. This model is embraced by IT organizations with limited resources and coverage, as it provides unified management tools to manage users across all sites.

Who’s in Control?

When considering cloud, we can’t ignore the question of outsourcing. The old IT adage was that outsourcing allowed firms to focus on their core business, rather than on technology. While that seemed like a reasonable proposition at the time, the mistake that many firms made was in giving up the control of their technology and their ability to differentiate themselves in a competitive global market. This is particularly true of firms that went well beyond IT outsourcing to farm out their customer service, sales, design and, in some cases, manufacturing processes.

Cloud computing (more specifically cloud communications) outsources the communications infrastructure, not the business processes. By simplifying network operations—such as managing firewalls, virtual private networks (VPNs), and session initiation protocol (SIP) trunks—and eliminating server administration, moving to a cloud communications provider enables businesses to reallocate IT staff to responsibilities that actually do create competitive differentiation and business value.


Make Your Move

The mobile, ultra-integrated way we function today makes it a natural choice to integrate voice with other processes within the business world. We’re already doing it in our personal life (think WhatsApp and Snapchat); it’s high time we reaped the rewards of in within the walls of our workplaces. 

Although the benefits of cloud communications are clear, the way to get there is as individual as the pathways and folds of your internal infrastructure. Make your move to the cloud based on the knowledge, support and ease that comes with a plan based on your specific business culture and needs. 


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