What is CRM Application Support?


CRM application support gives companies the ability to connect their customer relations management (CRM) system with their communications solution. With a communications system that supports CRM applications, an organization is able to not just connect with customers, but keep track of all customer interactions, generate reports and analyze the related data.


Benefits & Advantages of CRM Application Support


A CRM is often used to help design or implement marketing initiatives. The contact information for leads and current customers gets organized by the software. As a result, when your communications solution comes with CRM application support, you get the following advantages:

  • You can reach out to customers from inside the CRM.
    • There’s no need to pick up the phone, or open up an email application or browser.
  • You can click-to-dial and connect right away.
  • You can track when and how you reach out to customers.
  • You can produce charts and graphs based on when and how your communications system connects with customers.
    • You can then use this information to adjust your marketing strategy.


How Does CRM Application Support Work?


CRM application support works by integrating your communications system with your CRM. Data from your phone calls or other communications gets sent to the CRM. The CRM also gets access to your communications infrastructure, which allows it to initiate calls and emails. Because your phone systems and other communications get connected to the CRM, it can store and track emails, text messages and other communications.


Companies That Can Use CRM Application Support


Any company that has a CRM system would benefit from communications that support connection to the CRM. This includes:

  • Small and medium-sized companies
  • Internet-based retailers
  • Corporations
  • Associations
  • Fund-raising organizations


In other words, anyone who needs a data-driven communication strategy would benefit from CRM application support.

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