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Design Within Reach  

With the retailer adding 20 new locations a year, Design Within Reach needed a cost-effective alternative to its existing phone system that could be centrally managed, easy to deploy and simple to maintain. Although Design Within Reach had avoided VoIP in its technology infancy, the retailer revisited the now-mature technology. After a successful pilot at one store, the retailer decided that IP telephony was its best option. 
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Joel Martins, Director of Information Services, particularly liked Mitel’s elegant design and its straightforward fit with the company’s business needs. Design Within Reach was also impressed by Mitel’s expertise in IP telephony and the maturity of its phone system.

“We wanted a system we could implement ourselves and that anyone on my help-desk team could manage,” said Martins. “Mitel was that system.”

Goals
  • Get a less expensive and less complex system that would offer centralized management 
  • Find an innovative, easy system built on modern technology 
Results
  • Half the hardware cost of their legacy system 
  • Easier installation and maintenance 
  • High user satisfaction with features 
  • Easy to use IP phones
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"The studios that don't have the Mitel system can't wait to get it." Joe Martins, Director of Information Services Design Within Reach

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