Ebooks and Guides

Contact Babel UK Contact Centre Decision Makers’ Guide 2019-2020: The Omnichannel Chapter

Customer journeys are dynamic by nature and customer behaviours evolve rapidly, organisations need to keep up with these changing behaviours and communication preferences. Implementing a successful Omnichannel customer service strategy is not just about being on every channel. A true omnichannel experience allows customers to move seamlessly from one channel to another and ensure they can use their preferred method of contact when an unexpected problem has occurred. That experience can be key to a customer’s loyalty.

Read the Omnichannel Chapter from Contact Babel’s latest Guide to learn:


  • The difference between multichannel, multimodal and Omnichannel
  • What the barriers are to Omnichannel
  • How you can approach the Omnichannel challenge
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