While unified communications deployments are helping a growing number of organizations around the globe weather the economic storm with improved efficiency and reduced costs, many businesses a little further behind in the UC adoption decision-making process are witnessing a groundswell of demand from an unexpected source—employees themselves.

An article written by Charlene O'Hanlon from Channel Insider titled “Despite Economy, Unified Communications Still a Technology to Watch” underscores the fact that employees today strive to be more efficient, and seek out their preferred method of communication, whether it’s telephone, instant messaging or e-mail, to reach that goal. As a result, UC adoption is becoming more employee-driven.

However, organizations interested in learning more about these productivity and cost benefits must understand that not all UC solutions are created equal, and not all will be readily embraced by grateful employees. Ease of use, management simplicity and effectiveness are essential factors that affect whether innovative UC features and applications are well-received by the people for whom they’re designed.

Designing a successful UC application involves careful consideration of these factors, plus the possible barriers to adoption that might deter either an organization or an individual user. Additional considerations include the time-to-deploy, the education process, ease-of-use, and recognizable return on investment.

The ShoreTel Converged Conferencing solution is a good example of how users’ needs drive ShoreTel’s focus on ingenuity. This comprehensive collaboration tool unifies all the elements needed to conduct an efficient virtual meeting in one easy-to-use interface. Audio conferencing, desktop/application sharing, instant messaging, virtual meeting rooms, on-line presentations, and multimedia recording are all available at any time during a conferencing session with just a simple click.

At ShoreTel, we understand that a successful unified communications strategy makes life easier for all employees, and our products are inherently designed to improve efficiency. As Ms O’Hanlon’s article states, “That’s the idea of unified communications.”


Digital transformation has become a top initiative for business and IT leaders. In today’s business world, sustainable market leadership is no longer based solely on which company has the best products or even the best people. Instead, organizations that are agile and can quickly adapt to rapidly evolving market trends will become market leaders.

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