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With the mobile-first nature of today's consumer, Red Funnel increasingly found that customers were using new channels, such as social media, to interact with its brand. When it became apparent that its existing voice-only and reactive call center setup was no longer meeting the needs of the business, Red Funnel recognized the need to turn its call center into a more proactive, multi-channel customer engagement platform.
Mitel partnered with Red Funnel to deliver a foundational customer experience solution that would enable Red Funnel to communicate freely and easily with consumers in real-time. Building a customer-centric network, Mitel and Red Funnel's partnership aimed to boost the ferry operator's contact center productivity by enabling agents to handle customer interactions across any channel, including email and social media.
The
Quotes
"Our Mitel implementation has supported our vision to deliver a customer-centric proposition that has added significant value to our customers' experience," said
"Working in partnership with Red Funnel allowed us the opportunity to redesign their contact center and promote a customer-orientated support system. The Red Funnel agents are now able to handle all customer integrations regardless of channel," said
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Twitter: Red Funnel and Mitel recognized at
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