What is Digital Transformation?
Digital transformation is when businesses transform their business around the customer from a digital perspective. Businesses want happy customers, better processes, and in turn to sell more products and services. Customers want the best products at the best price and they want it quickly. If there are any issues they expect world class customer support and they expect their issues to be resolved almost instantly. These interactions are increasingly happening online. Businesses are utilizing the power of the internet to deliver on these consumer expectations. Digital business is the application of technology to build new operating models, processes, software, and systems by leveraging the convergence of people, business, and things. These advances are creating new product and service opportunities as well as transforming business operations, enabling companies to generate more revenue, gain greater competitive advantage, and achieve higher efficiency.