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TOP OIL

Top Oil had 18 separate phone systems, which were not integrated and incurred individual landline charges. With zero call visibility, Top Oil had no way of monitoring inbound calls to ensure that customer queries were being dealt with efficiently. Phone Pulse was able to support sales and cost savings for Top Oil with Mitel’s unified communications solution.

During peak times, Top Oil receives upwards of 8,000 calls per month and, with 18 disparate phone systems, this presented a huge problem for the multisite organization. 

Sales opportunities were being missed and there was a high risk of customers’ calls being left unanswered. Furthermore, the company was spending approximately €40,000 annually on line rental. Many of the systems were end-of-life and there was limited support.

    Goals
    • Legacy systems were end of life and had become difficult to support, making them costly and inefficient 
    • Lack of effective communications technology was leading to missed sales opportunities and preventing Top Oil from providing the quality of customer service they wanted 
    Results
    • Increased sales conversions and opportunities
    • Cost savings of €40,000 annually by integrating legacy systems
    • Flexible, scalable and resilient
    • Ease of use has resulted in excellent staff engagement 

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