Mitel® (Nasdaq:MITL) (TSX:MNW) is showcased on today's premiere episode of Mind Your Own Business (MYOB), a digital broadcast business show from on-demand and web-based digital broadcast television network C-Suite TV. MYOB is hosted by Jeffrey Hayzlett, contributing editor and host of The C-Suite with Jeffrey Hayzletton Bloomberg Television.
On the premiere episode, CEO and president Rich McBee, CMO and chief of staff Martyn Etherington and Joe Vitalone, executive vice president for the Americas, share insights on Mitel's acquisition of Aastra, and its approach to industry consolidation. The episode also highlights the steps Mitel took to maintain growth and focus in this transitional period, including:
- Its strategy for offering customers the best path for moving to cloud communications, and
- The philosophy behind its "outside-in" customer-focused culture.
"Mitel has spent the last 12 months expanding the company through mergers and acquisition activity, and we're thrilled for the opportunity to share with MYOB viewers how we believe we have made it a success," said Etherington.
McBee and Etherington say companies have two options for growth: new product innovations that open new markets and industry consolidation and acquisitions. Mitel discusses how they are a leader in both.
"The acquisition of Aastra has gone phenomenally well so far. I've done a lot of M&A work and this has been a text book case of strong cultural and geographic alignment and post-acquisition execution," said McBee. "As a result, the acquisition has catapulted Mitel into first place in market share in Western Europe and gave us the critical mass we needed, creating a $1.1 billion company."
"We chose Mitel for the first episode of MYOB because it's a company on the move, driving multiple major growth initiatives, all while keeping focus on customers," said Hayzlett. "Mitel is fascinating because it's a huge company doing something different and doing it better than its competitors."
Mind Your Own Business premieres Tuesday, July 15 as the first show on C-Suite TV, an over-the-top television experience founded by Hayzlett and the C-Suite Network. All episodes of MYOB can be seen on C-Suite TV, an affiliate of the C-Suite Network.
Mitel® (Nasdaq:MITL) (TSX:MNW) is a global provider of unified communications and collaboration (UCC) software, solutions and services that enable organizations to conduct business anywhere, over any medium with the device of their choice. Through a single cloud-ready software stream, Mitel's Freedom architecture provides customers in over 100 countries the flexibility and simplicity needed to support today's dynamic work environment. For more information visit www.mitel.com.
Mitel and the Mitel logo are registered trademarks of Mitel Networks Corporation.
All other trademarks are the property of their respective owners.
About Jeffrey Hayzlett:
Jeffrey Hayzlett is a global business celebrity and speaker, bestselling author, contributing editor and Host of C-Suite with Jeffrey Hayzlett on Bloomberg Television. He is the CEO of The Hayzlett Group, an international strategic business consulting company focused on leading change and developing high growth companies. Connect with Hayzlett on Twitter, Facebook or LinkedIn
About C-Suite TV:
C-Suite TV is a Web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and celebrities providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel will be home to such shows as C-Suite with Jeffrey Hayzlett, MYOB- Mind Your Own Business and Bestseller TV, with more shows to come. Connect with C-Suite TV on Twitter and Facebook.