Thank you, Rich. We are going to be talking a little bit about a different area of our business. We're gonna be talking about the mobile business. But focused on what we do for carriers, and how we help carriers do new things in new ways. Two parts to my presentation here.
The first, deals with something that we call our Mobile Cloud Suite. Mobile Cloud Suite is really building on what we've talked to you about previously, our voice over LTE and our voice over Wi-Fi experiences. We created those technologies and rolled them out for tier one carriers in North American, and here in Europe.
We're serving some of the largest, earliest moving carriers towards this all IP network and enabling them to build reliable, scalable voice services in their environments. But, as you start looking at the whole space of carriers, there are a lot of other carriers out there who aren't necessarily tier ones, who don't necessarily, for one reason or another, either have the skills, the bandwidth, or the financial wear with all, to make significant investments in new technology.
And for that reason, we brought forward the idea of leveraging the experience and skills that already talked about in our Cloud business as a delivery model for our carrier business. Bringing those products, technologies, skills and services together, so that we can offer the tier two and tier three mobile operator a way to rapidly and cost effectively launch services on their LTE all IP networks.
Now, sure, there are some other people who have Cloud offerings in this space. But we believe ours is a different proposition, partially, because we started with large scale, tier one, carrier grade solutions targeting the mobile operator. And we're taking those technologies making them available in the Cloud. That means, we're giving the tier one experience to the tier two, tier three, or indeed, new competitive carrier.
It could be an NVNO, could be a cable operator who wants to introduce some mobility capability. So, we're bringing all of those things together in a new bundle or package.
4G LTE is here. Almost 90% of large mobile service providers all over the world are moving to 4G LTE gaining spectral efficiency and realizing cost savings as they support the exploding mobile data demands of today.
Consumer mobile traffic will increase nearly 1,000% to 20.6 exabytes per month by 2019. This requires the transformation of service provider networks to all IP. And now integrating voice over LTE on this all IP network provides clear benefit. Better voice quality, fast call setup, high speed data, rich new services such as simultaneous voice and data.
And the ability to deliver voice to other devices, such as tablets and TVs. Moving to an all IP mobile network enables services such as Wifi calling, and the integration of enterprise services with VoIP. Imagine starting a video call on your laptop, then seamlessly taking the call on your mobile phone as you walk out of your office.
How can other service providers launch new advanced services and provide these same benefits? Introducing Mobile Cloud Suite from Mitel. If you're a smaller mobile network, cable and fixed line operator, or other service provider looking to increase value for your customers, it's ideal. Mobile Cloud Suite bundles together the required network elements to offer rich, new services on a hosted basis, such as voice over LTE, voice over WiFi, video over LTE, and advanced messaging over any access network with flexible mobile cloud deployment options that fit your business.
With the Mobile Cloud Suite, these competitive services can be delivered faster with no infrastructure investment, taking full advantage of subscriber pricing in a cloud based model. Mitel is the provider of the world's first commercial voice over LTE and voice over WiFi deployments. Powering mobile networks in Europe, Asia Pacific, and North America.
Partner with experts in seamless communications and collaboration. Mitel powering connections.
So you can see, we're taking the best practices that we've learned and developed in other parts of the business, and applying those to the delivery of products and services to the carrier community. But that's not all that we're doing, and talking about how we can optimize the delivery is just one part of the story.
The other part of what was promised by IMS networks, by all IP networks, was a faster way to introduce new services or to extend existing services. So, one of the ways in which we've been doing that, is to create new capabilities, such as, the multi-device capability that Rich has already talked about and we presented in the last Mitel Next event.
Now, we're talking about a slightly different model that takes that same set of extended IP telephony capabilities, and packages it to give you a multiple identity capability using the native telephony capabilities on your mobile device. Now, multiple identities, why would I care about that? What makes that interesting?
Well specifically, if we look at what people do with their telephones today, you know having the ability to have a business identity, a personal identity, perhaps even your home identity, and have those all realized on the same device. We do that every day when we use multiple mail clients.
You have your mail accounts segregated on your mobile device. You think that way. You may even use different social networking or collaboration tools, depending on whether it's with your friends, your LinkedIn, your Facebook. You already are segregating your communications. Segregating your business communications isn't just a convenience, it's also part of improving your quality of life.
You don't want to be continuously available for the office. But you want to be mobilely connected to the office and not have to carry multiple devices. So the solution that we have uses the ability of your mobile device, the native dialing and messaging capability, and allows you to use that or express different identities on that device.
You have all the benefits of secure, reliable carrier communications from multiple identities on one device. And, you can do that across network operators. If we take a look at a video here that sort of demonstrates a little bit of the onboarding process and gives you a sense of how this might work.
We start off and basically you're entering the number of your mobile phone, the mobile phone that you're using at the moment. And, this allows the network to identify how they should reach you. And of course, it's going to authenticate you. It sends you an SMS message, you type in the code.
And that enables you to be sure that you have access to this device, and it's your device to use. Now in this case, what I'm doing is I'm moving, or taking, a business identity and bringing it onto my Google Project Fi mobile phone. So I'm taking a phone number from a network operator and moving it onto a different device with a different network operator.
And when I set that up, it gives me the capability with the simple pull down menu, to choose which identity I use when I'm initiating a call. When someone calls me, I will know what identity they are calling me on, and I can return the call from that same identity.
Also, I have features like moving a call, so I can start a call on my desktop, move it on to my mobile phone, move it on to my tablet. Finally, I drop my phone in the swimming pool, I'm on vacation, I'm not gonna have a new phone for a while.
I can borrow somebody's phone and move my identity onto that phone, and temporarily use that. So this is a really flexible way of taking the concept of an identity and moving it flexibly between devices. Now, of course, there are ways in which you can do something like this with over the top services, with IP telephony with Internet based services.
But those are best effort services. They're not secure. They're not reliable. They're not carrier grade. For the most sensitive, for the most important communications that you make, and those are your business calls and some of your personal calls. Even your emergency service calls. You are not going to trust an internet OTT best effort solution.
And what we're bringing you is the best in secure carrier grade solutions, extending the carrier offering, giving the carrier new opportunities, but also giving the customer new experiences. It's that emphasis on security which really does differentiate what we're doing here. And Rich, I think it's something that's gonna follow through into lots of things that we do in the future as we grow the integration between our enterprise services and what we do for the carrier.