Built for the seconds that decide every retail outcome
Retail communications

Built for the seconds that decide every retail outcome.

Retail runs on decisions made in seconds — a customer walking away, a shelf running empty, a threat on the shop floor. Mitel connects store teams, contact centers, warehouses, and HQ into one platform built for the pace and pressure of modern retail.

Retail associate helping a customer on the sales floor
71%of frontline retail workers feel pressured to "make it work" with communication tools that weren't designed for their needs.
100k+ User deployments supported,
multi-site and global
Built for complianceCustomer and payment data stays within your jurisdiction, by design
24/7 store operationsNo maintenance windows & no tolerance for downtime across the estate
Deploy on your termsCloud, hybrid, or on-premises, with sovereign options where regulators require it
View security &
compliance details →
Why now?

Retail teams work better with tools built for their needs.

Frontline turnover is climbing, customer expectations have outpaced in-store tools, and fragmented communication has become a boardroom-level risk. That's the operating reality for retail IT and operations leaders today.

71%

of frontline retail workers feel pressured to "make it work" with communication tools that weren't designed for their needs. The problem isn't a lack of tools — it's too much of the wrong kind.

89%

of frontline workers turn to non-approved channels — personal phones, consumer chat apps — to get the job done when approved tools fall short, opening the door to compliance and security risk.

53%

of retail workers rely on public, free AI tools instead of approved ones, a clear sign that existing systems aren't meeting the moment for a mobile, frontline workforce.

Source: Vanson Bourne / Mitel, "The State of Workforce Communication in the AI Era," 2026
How we help

Communication that works wherever retail is happening.

Mitel solutions are built around the outcomes that matter most to retail leaders: stores that never go dark, associates who spend their shift with customers instead of tools, and a shopper experience that's consistent everywhere they show up.

Keep every store running, through any disruption.

Cyberattacks, equipment failures, organized retail crime: these are the moments when store communications matter most. Mitel keeps critical communications online through each disruption.

  • Communications that don't depend on the rest of ITStore and security teams stay connected even when broader systems are under attack or offline.
  • Equipment failures caught before they become outagesMission-critical communication systems monitor refrigeration, diagnostics, and fulfilment lines and routes faults immediately.
  • Coordinated incident response, in secondsMass notifications reach store teams and security the moment a threat is detected.
Associated products CEM · OScAR · Revolution · Business Platforms
Why this matters

The 2025 UK retail cyberattacks were classified as a Category 2 systemic event. Downtime isn't an IT inconvenience anymore — it's a board-level risk with a customer-facing cost.

Store team responding to a business continuity event
Business Continuity

Communications that work the way store teams do.

Getting an answer often means stepping away from the customer to find it. Mitel keeps associates connected with AI-enabled hands-free devices connected to Mitel Workflow Studio, giving them instant access to all the information they need.

  • Hands-free, voice-activated communicationThe Mitel H60 DECT headset connects associates to the right colleague instantly, both hands still on the task.
  • Voice-activated stock and pricing lookupsWorkflow Studio connects headset commands directly to inventory systems — no walk to a terminal required.
  • Discreet duress alerts with automatic escalationA panic button pinpoints the associate's location and opens two-way communication the instant a threat is recognized.
Associated products H60 DECT Headset · Workflow Studio · CEM · UC Platforms
Why this matters

When communication is built into the associate's hands, not a terminal across the store, staff spend less time hunting for information — in an industry where frontline turnover already runs above 60%.

Retail associate using a hands-free headset
Frontline Workflows

The first lost sale is often a call that didn't connect.

Shoppers who can reach you easily are shoppers who stay loyal. Mitel makes every interaction work the way customers expect it to, from the first call to the follow-up.

  • Omnichannel routing that keeps contextContact center and store teams share the same customer view across voice, chat, and digital channels.
  • AI-powered personalization at scaleMultilingual virtual assistants and recommendation engines drive conversion without adding headcount.
  • Consistent service across every locationThe same experience whether a customer calls, chats, or walks into any store in the estate.
Why this matters

76% of shoppers say they'll switch to a competitor without a personalized interaction. Customer experience isn't a differentiator anymore — it's the baseline.

Customer service interaction in a retail contact center
Customer Experience
Featured · Vanson Bourne / Mitel report

The State of Workforce Communication in the AI Era

A global survey of 2,000 IT leaders, desk workers, and frontline workers — including retail — on the gap between communication investment and day-to-day experience, and what it costs to leave it unaddressed.

Get the report
The State of Workforce Communication in the AI Era report
Frequently asked

Your retail communication questions, answered.

What retail challenges does Mitel address?
We connect fragmented communication across store floors, warehouses, contact centers, and HQ; help close the gap in customer experience consistency across channels; and give frontline teams mobile-first tools that support faster onboarding and higher retention in an industry where turnover regularly exceeds 60%.
How does Mitel help reduce frontline turnover?
Intuitive, mobile-first tools like the H60 DECT headset and Workflow Studio shorten onboarding, push real-time tasks and alerts, and support multilingual teams — so new associates are productive faster and spend less of their shift fighting with the tools meant to help them.
What is the Mitel H60 DECT Headset?
The H60 is an enterprise-grade, voice-activated DECT headset with push-to-talk and single-touch access. It integrates natively with Mitel Workflow Studio, letting associates trigger AI-driven workflows — checking stock, updating tasks, or reaching a colleague — entirely hands-free.
How does Mitel improve customer experience in-store and in the contact center?
Through omnichannel contact center routing, AI-powered personalization, and multilingual virtual assistants via Mitel CX. Customers get a consistent experience and context is preserved whether they call, chat, or walk into a store.
Can Mitel support on-site, private cloud, and hybrid deployments?
Yes. We support on-premises, virtualized, private cloud, and hybrid models, so retailers can modernize at their own pace while meeting data residency requirements under GDPR and the EU AI Act — without a full rip-and-replace.
How does Mitel help retailers respond to security incidents and loss prevention?
Critical Event Management and OpenScape Alarm Response coordinate real-time threat intelligence, automated mass notifications, and panic-button escalation across loss prevention, store managers, and security staff — reducing response time and shrinkage.
What integrations are available for retail systems like ERP, CRM, and inventory?
Mitel's API-first architecture connects to ERP, CRM, inventory management, IoT sensors, CCTV, and alarm systems, so communications stay embedded in the systems retailers already run on.
Can Mitel scale across large, multi-format retail estates?
Yes. From single stores to global estates of hundreds of locations across dozens of countries, Mitel supports multi-site and global rollouts with survivability built in for business continuity.
Talk to a retail specialist

Get in touch with our retail team.

Share a few details about your organisation and we'll connect you with a Mitel specialist familiar with retail deployments and compliance requirements.

  • Architecture review of your current voice and mobility deployment
  • Reference customers in your size band, on request
  • Response within 1 business day

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