Mitel's Eric Hanson Shares Marketing Insights on Top CMO Podcast

November 12, 2024



In this episode of the Top CMO Podcast, Eric Hanson, CMO of Mitel, shares insights on repositioning a long-established company to navigate industry shifts and challenge modern market hype. Eric dives into strategies for aligning sales, marketing, and product teams, overcoming the pandemic's impact, and ensuring long-term success in a hybrid business communications landscape. Tune in to learn how to redefine a brand’s story while maintaining core values in a dynamic market environment.

Ready to talk to sales? Contact us.