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Outbound dialing refers broadly to the process of using a telephone to dial out to an external telephone line. While outbound dialing can be performed manually on any home or business telephone, a range of additional services can enhance outbound calling in a business setting. These include automated outbound dialing, in which a third party call center executes a marketing or awareness-raising campaign on your behalf; and automated outbound calling solutions, where a company automatically dials customer or client numbers, typically with a pre-recorded message.
Call center and automated outbound dialing solutions can help you significantly scale up your phone-based contact with a given target audience without the need to invest in additional in-house staff.
Any business that needs to communicate regularly and en masse with a large customer or client base can benefit from call center and automated outbound dialing solutions. If you can define an outbound call strategy and link it to a marketing goal or key performance indicator, then outbound dialing is likely to be a powerful tool you can use to help realize those goals.
Using an outbound dialing solution helps you grow sales, prospects, or leads without the significant ongoing outlay of an in-house solution. You gain two connected benefits:
Here are a few potential use cases for outbound dialing:
With the right outbound dialing service, you can contact more people with fewer resources.