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A push notification is a message that pops up on a user’s portable device — typically a smartphone. These messages are similar to a standard text, in that they appear directly on the device’s screen in real-time. However, they offer a range of additional features to increase their impact. They may, for example, open a website when tapped. Or they may activate a smartphone’s map software with directions to a location.
Push notifications are highly effective at delivering targeted information to your audience in a way that’s likely to be seen. It’s important to note that push notifications are an opt-in service. Only users who explicitly grant permission will receive messages.
In a business context, push notifications have two distinct ways of working:
If your business needs to share time-sensitive information with your audience, or if that information is best shared within a defined geographical area, push notifications are a powerful way to deliver a compelling message exactly when it’ll have the most impact.