Design Within Reach

With the retailer adding 20 new locations a year, Design Within Reach needed a cost-effective alternative to its existing phone system that could be centrally managed, easy to deploy, and simple to maintain. Although Design Within Reach had avoided VoIP in its technology infancy, the retailer revisited the mature technology. After a successful pilot at one store, the retailer decided that IP telephony was its best option.

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Design Within Reach decided on the Mitel solution. Joel Martins, Director of Information Services, particularly liked Mitel’s elegant design and its straightforward fit with the company’s business needs. Design Within Reach was also impressed by Mitel’s expertise in IP telephony and the maturity of its phone system.

“We wanted a system we could implement ourselves and that anyone on my help-desk team could manage,” said Martins. “Mitel was that system.”